The article highlights how fragrance is being increasingly integrated into hotel experiences, transforming the atmosphere and emotional connection with guests. Highlighting Ana Lovaglio's SB Winemaker's House, where a unique scent reflects the essence of Mendoza, it emphasizes the trend of hotels leveraging customized fragrances. Instead of being subtle, these scents announce a guest's arrival, enhancing storytelling through sensory engagement. Various hotels, both large and independent, are tapping into this trend to differentiate themselves, creating memorable encounters that transcend traditional hospitality services.
The boutique experiences crafted by hotels now weave in the art of perfumery, inviting guests into a multisensory narrative that enhances their stay.
Scent is becoming a vital component in hospitality, with hotels leveraging fragrance to create emotional connections and distinct identities for their spaces.
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