""If you were into sneakers 20 years ago, you would go to Champs or Foot Locker, and what they sold were your only options. Probably 90% of people buy shoes online today. With alcohol, less than 2% globally is sold online. So we're making it easier for the modern consumer to get exactly what they want.""
""Sotheby's, for example, targets an average $3,000 bottle price point. So they're only going after 1% of people versus making it more democratized - maybe a $70 bottle or a $100 bottle is where someone wants to start. In one week, we will sell more bottles than Sotheby's will sell in an entire year.""
""We've grown consistently every single year. This year, we'll do north of $100 million in sales and had our strongest quarter ever in Q1.""
Bourbon drinkers face scarcity due to limited production and tight allocations. Online auction platforms like Unicorn are changing this by providing access to hard-to-find bottles. CEO Phil Mikhaylov notes that while traditional auction houses target high-end bottles, Unicorn democratizes access by catering to a broader audience. The platform has seen consistent growth, with sales expected to exceed $100 million this year. Unicorn's data reveals which bourbons are most frequently traded, highlighting the changing landscape of bourbon purchasing.
Read at InsideHook
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