"In dealing with the chamber or other places where you're running into sexist treatment, you might want to create a strategic plan for your time. Set clear, trackable goals for networking or lead generation or any other professional goal and then create action plans that get you to those goals. Anything that's not part of your plan, you can avoid, including some of these condescending conversations."
"I imagine it can feel like you have to put up with these comments on the off chance that these relationships could benefit your business. But that puts the chamber in the driver's seat when, in fact, you're in the driver's seat. Additionally, if there is a relationship that's being impeded by sexism, it's appropriate to give that feedback in a professional manner."
Create a strategic plan for networking and time with clear, trackable goals for lead generation or other professional objectives. Develop action plans that directly pursue those goals and decline interactions that do not serve them, including condescending conversations. Do not accept sexist treatment as an inevitable cost of business; maintain control of which relationships receive time and energy. Provide professional feedback when sexism impedes a business relationship, because constructive communication supports effective partnerships. Cultivate alternative supportive networks and consider mentoring other women and younger business owners to expand connections and reduce isolation.
Read at www.mercurynews.com
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