On July 16, the NBA Store transforms into the first WNBA pop-up experience called W All Day, celebrating the league's growth and the upcoming season. The event will feature WNBA legend Sue Bird and include live appearances, VR demos by Meta Quest, and exclusive merchandise. Attendees can experience immersive courtside viewing and compete in virtual games. The activation coincides with the WNBA's rising popularity, high viewership, and sales, signaling the future direction of sports fandom.
The NBA Store is going orange for a day on July 16, with a WNBA pop-up experience, featuring Sue Bird and exclusive merch.
The one-day activation highlights Meta's and the WNBA's integration of technology with cultural momentum, offering VR demos and limited-edition merchandise.
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