"Nobody owns International Women's Day, but if you asked the 193 countries, countless businesses and NGOs that mark it each year, they would probably agree it has been popularised, defined and formalised by the United Nations. The owner of the website internationalwomensday.com, a London-based marketing firm, disagrees. By selling merchandise, promoting a 160 lunch to awaken attenders' inner goddess and creating a series of corporate partnerships, it has also seeded its annual themes with British brands and institutions."
"Organisations including Sainsbury's, Barclays and University College London have all drawn on themes provided by internationalwomensday.com. When contacted by the Guardian, the UN distanced itself from the website, run by a company owned by Glenda Slingsby, a marketing executive. The internationalwomensday.com site, owned by IWD Support Ltd, formerly Aurora Ventures (Europe) Ltd, has been running for more than two decades."
International Women's Day is widely associated with the United Nations, but a London-based marketing firm operates internationalwomensday.com and promotes its own themes and merchandise. The site sells products, advertises paid events such as a 160 lunch to awaken attenders' inner goddess, and forms corporate partnerships that have been adopted by organisations including Sainsbury's, Barclays and University College London. IWD Support Ltd (formerly Aurora Ventures (Europe) Ltd) owns the site and is run by Glenda Slingsby. Language identifying the site as a marketing firm has been largely removed and the site presents IWD as belonging to all groups. UN Women stated it is not affiliated with the website.
Read at www.theguardian.com
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