"The founders of Halfdays set out to revolutionize skiwear by creating stylish, high-performance, and sustainable options accessible to everyone, challenging the male-centric industry."
"By combining their different backgrounds, McKinnon and Ferwerda turned a shared frustration with women's skiwear into a brand that excels in fit, function, and sustainability."
"The success of Halfdays illustrates that performance gear can be chic and affordable, attracting a new generation of skiers and redefining outdoor culture."
"Since its launch, Halfdays has expanded from skiwear to off-season outerwear and athleisure, breaking into retail and showcasing the brand's exponential growth."
Halfdays, founded by Olympic skier Kiley McKinnon and data analyst Ariana Ferwerda, is transforming the skiwear industry by prioritizing stylish, high-performance, and sustainable products for women. After recognizing the limitations of existing women's skiwear, they launched a brand that challenges traditional designs and offers chic and affordable options. Nearly 100% of the materials used are recycled, appealing to environmentally-conscious consumers. Since its inception, Halfdays has expanded its offerings beyond skiwear to include off-season outerwear and athleisure, gaining significant traction and redefining outdoor culture.
Read at Who What Wear
Unable to calculate read time
Collection
[
|
...
]