"A teenage girl dances to reggaeton, wearing a presidential sash and a high ponytail. It's Claudia Sheinbaum or at least her TikTok version. In the video, the voice of Mexico's president can be heard stating one of her campaign promises: We're going to build more high schools close to people's homes. What began as a joke among friends quickly turned into a phenomenon, spreading across thousands of screens and sparking imitations, memes, songs, and costumes."
"The original video was made in Guadalajara when Silvana Pardo, a 17-year-old high school student, dressed up as Sheinbaum for a school activity. She wore a white suit, the presidential sash, and Sheinbaum's signature ponytail. Accompanied by a couple of friends dressed as Miguel Hidalgo, she recorded herself dancing. I posted it thinking only my dad and grandma would see it, Silvana recalls. The video has now amassed over 33 million views and four million likes."
"Because of my last name, people have always told me the president is my aunt, she jokes. But no, we're not related. Now, when she walks down the street, people recognize her and ask for photos. I laugh so hard, but I love it. I've always been the girl who participates in debates and talks about politics. So, I'm living the dream having the best time of my life, Silvana shares."
A 17-year-old student in Guadalajara dressed as Claudia Sheinbaum for a school activity, wearing a white suit, presidential sash, and signature high ponytail, and recorded a reggaeton dance. The clip used the president's voice promising more high schools close to people's homes and was posted casually, expecting only family views. The video went viral, accumulating over 33 million views and four million likes, and inspired imitations, memes, songs, costumes, and Halloween and Day of the Dead portrayals. The trend was dubbed the well-being trend, aligning with Morena social programs, while Sheinbaum enjoys about 78% approval.
Read at english.elpais.com
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