Lush closed all UK shops, factories and its website on 3 September 2025 for one day as an act of solidarity over the humanitarian crisis in Gaza, displaying "Stop starving Gaza - we are closed in solidarity" in shop windows. The company said it shared the anguish felt at images of starving people and described the closure as sending love and solidarity. Lush apologised to inconvenienced customers and said many shared its concern. The company relaunched its Watermelon Slice soap with proceeds directed to medical services in Palestine, including charities preparing to provide prosthetic limbs, and noted the closure reduced takings and tax contributions while urging more government action.
The Dorset-based company said the gesture, carried out on Wednesday 3 September 2025, was intended as an act of solidarity, with shop windows across the UK displaying the message: "Stop starving Gaza - we are closed in solidarity." In a statement, Lush said: "Across the Lush business we share the anguish that millions of people feel seeing the images of starving people in Gaza. One thing Lush can currently send into Gaza is our love and a strong message that we stand in solidarity."
Lush has previously faced criticism for its political positions. In 2023, one of its Dublin shops displayed a "Boycott Israel" poster, which the firm later described as an isolated incident. At the time, Lush stressed it was a diverse company and that its official position was to "deplore all violence and all injustice" and support human rights for both Israelis and Palestinians. Founded in 1995 in Poole, Dorset, Lush has grown to operate 951 stores in 52 countries.
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