Intuition and imagination outperform logic and data in volatile, high-uncertainty environments. AI delivers speed and pattern-matching, but humans retain advantages in adaptation, storytelling, and spotting exceptions. Interdisciplinary approaches that combine cognitive science and narrative help train minds to welcome difference and anticipate outliers. Classic narratives that present characters breaking archetypal patterns activate intuitive responses and foster readiness for novel situations. Studying examples of exceptional behavior sharpens leaders' ability to recognize anomalies and innovate, improving decision-making in complex, unpredictable contexts.
His core idea is simple but powerful: in volatile, high-uncertainty environments, intuition and imagination outperform logic and data. AI may be fast, but humans still win at adapting, storytelling, and spotting the exceptions. And what I love most about his work is how deeply interdisciplinary it is. Angus argues, for instance, that modern executives might learn more from Shakespeare than an MBA - and I agree.
By giving us characters who break archetypal patterns, Shakespeare opens our minds to the exceptional. In the words of Hamlet: 'As a stranger, give it welcome.' Embrace things because they are different. Because characters like Hamlet activate intuition, Shakespeare's readers have a history of anticipating the future. Shakespeare reader Nikola Tesla spotted the exception known as the AC motor and used it to usher in modern technology.
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