Dean Franklin, the winner of The Apprentice, is focused on revolutionizing the UK's air conditioning market, which he claims is widely misunderstood. In a recent interview, he pointed out that many homeowners view air conditioning as costly and inefficient, which he aims to change. Franklin is advocating for government grants to support air conditioning, similar to those for heat pumps, to increase affordability and awareness. With only 5% of homes equipped with AC, he sees significant growth potential in the market, highlighting the need for better government policies to encourage wider adoption.
Franklin warned against budget systems saying, "If you pay cheap, you pay twice." Quality installation can be critical for effective air conditioning.
He believes the lack of awareness and government support is holding the air conditioning sector back in the UK, where fewer than 5% of homes have AC.
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