#2025-26-giveaways

#2025-26-giveaways

The Captain's Hat giveaway by the Miami Marlins on May 3 represents the team's sea-related branding and has a design that appeals to fans beyond the stadium.

Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win - and give it a new name: Believe, USA.

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Gone are the days when marketers can think in five- or 10-year plans. These days, it's about tomorrow, not the next 16 months, because culture and what captures consumers' attention is changing faster than ever.

Celebrity has long been a staple of B2C advertising, but in B2B, it's historically been treated as nothing more than a huge flex. Too often, an A-list name signals budget more than insight. When it's misaligned, the backlash can outweigh the buzz. Look no further than the ire Salesforce received in 2023 for paying Matthew McConaughey millions while simultaneously laying off thousands of employees.

For years, marketing to the "general market" was a reliable path to growth. Broad reach, consistent messaging, and scale-driven efficiency helped brands build awareness and momentum.