fromThe Drum
1 day agoAgencies share the creative technology they cannot live without
I'm excited by a technology with the most wonderful name: 4D Gaussian Splatting. It's a cutting-edge technique that takes existing 2D images or footage and generates a speculative third dimension not captured at the time. It retrofits existing flat-plane experiences by adding navigable depth: an algorithm sees an image as particles 'splatted' on to a 2D plane and learns how these blobs move over time to enable 3D 'virtual camera angles' of 2D media. Early experiments have seen old footage 'dimensionalized.' Imagine seeing Neil Armstrong step on to the moon from the angle of your choosing, generated from the original film stock.
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