#account-based-marketing

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Marketing tech
fromForbes
3 months ago

Council Post: The Power Of ABM: How B2B Marketers Can Drive More Revenue

Account-Based Marketing (ABM) has evolved from a tactic to the core strategy for successful B2B marketing and sales integration.
Marketing tech
fromMarTech
2 months ago

Why modern ABX is the future of enterprise GTM | MarTech

Traditional ABM is losing effectiveness; evolving to a dynamic account-based experience is essential for differentiation in B2B.
Conduct a thorough audit of your go-to-market strategy to improve account-based marketing efforts.
fromMarTech
1 month ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

fromMarTech
2 days ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

Marketing tech
fromForbes
3 months ago

Council Post: The Power Of ABM: How B2B Marketers Can Drive More Revenue

Account-Based Marketing (ABM) has evolved from a tactic to the core strategy for successful B2B marketing and sales integration.
Marketing tech
fromMarTech
2 months ago

Why modern ABX is the future of enterprise GTM | MarTech

Traditional ABM is losing effectiveness; evolving to a dynamic account-based experience is essential for differentiation in B2B.
Conduct a thorough audit of your go-to-market strategy to improve account-based marketing efforts.
fromMarTech
1 month ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

fromMarTech
2 days ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

more#b2b-marketing
fromMarTech
1 week ago

ABM isn't the B2B salvation we were promised | MarTech

Account-based marketing (ABM) promised to involve marketing in key account management, adding value to customer relationships, but its potential remains largely unrealized.
Marketing tech
fromMarTech
2 weeks ago

14 HubSpot updates from April 2025 you don't want to miss | MarTech

The new option automatically logs all email communication with known contacts, streamlining processes and filling existing gaps in email tracking for HubSpot users.
Marketing tech
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