#ad-tech-industry

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fromExchangewire
6 hours ago

SBTi Approves Adform's Near-Term Science-Based Emissions Reduction Target - ExchangeWire.com

Meaningful climate action cannot happen in a silo. It requires a concerted effort across the entire value chain. By working closely with our partners, we ensure our shared commitment to sustainable ad tech translates into real, measurable impact. This SBTi validation is a testament to that collaboration and perfectly aligns with our core guiding principles: absolute accountability and transparency.
Marketing tech
Marketing tech
fromDigiday
1 week ago

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

Yahoo is withdrawing from IAB boards globally and suspending its membership as part of cost-saving measures, signaling potential strategic shifts under Apollo Global Management's ownership.
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