This Ad-Tech Company Is Powering Surveillance of US Military PersonnelA Lithuanian ad-tech company, Eskimi, was discovered selling sensitive location data on US military personnel through a Florida-based broker.
The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchangerWPP shares decline due to weak earnings in specific verticals, contrasting Publicis' growth.Ad tech industry faces challenge of AI-generated obituaries linked to bad faith publishers.
What's Going On With The Trading Desk Shares Wednesday? - Trade Desk (NASDAQ:TTD)Google's decision to keep third-party cookies impacted The Trade Desk, Inc. stock, signaling importance of industry shifts in ad tech.
Ranking The Open Web | AdExchangerThe shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.
'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal termsThe Google Privacy Sandbox APIs outage highlighted dependency and unease in the ad tech industry towards Google Chrome's changes.Ad tech companies raised concerns about Google's terms of service and the lack of consumer consent in the Privacy Sandbox.Issues around contractual agreements and consumer privacy regulations emerged with the proposed changes to Google's Privacy Sandbox.
As Oracle's ad business collapses, layoffs and uncertainty ripple through the industryOracle is shutting down its advertising division without interest in selling, leading to layoffs and potential opportunities for employees in other companies.
Reflections and revelations: Cannes ad execs confront responsibility amid industry chaosResponsible advertising is more about lip service than action, with misaligned incentives and challenges in the ad tech industry.
Opti Digital Amplifies Corporate Social Responsibility Efforts as it GrowsCorporate social responsibility strategy by ad tech platform to limit environmental impact underscores industry commitment to sustainability.