#advertising-solutions

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#monetization

Targeting Accuracy And Precision Will Remain A Key Focus As Adsgram Evolves, Says Vadim Sterlin

Adsgram addresses the monetization challenges for Telegram mini-apps by providing a simple, clear, and scalable advertising solution.

Maximize Your Revenue with Sovrn's Innovative Publisher Tools and Insights | stupidDOPE

Sovrn provides essential tools for publishers to optimize revenue and streamline operations in digital publishing.

Targeting Accuracy And Precision Will Remain A Key Focus As Adsgram Evolves, Says Vadim Sterlin

Adsgram addresses the monetization challenges for Telegram mini-apps by providing a simple, clear, and scalable advertising solution.

Maximize Your Revenue with Sovrn's Innovative Publisher Tools and Insights | stupidDOPE

Sovrn provides essential tools for publishers to optimize revenue and streamline operations in digital publishing.
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NumberEight Announces the Launch of the First ID-less Solution Landscape Map

NumberEight launches the first-ever ID-less solution landscape map to aid advertisers amid tightening privacy regulations and evolving advertising strategies.
#linkedin

LinkedIn Tests New Boosting Feature for Users to Amplify Organic Posts - Lindsey Gamble

LinkedIn is testing a new Boosting feature to enhance post visibility for users without complex ad management.

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.
Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.

LinkedIn Tests New Boosting Feature for Users to Amplify Organic Posts - Lindsey Gamble

LinkedIn is testing a new Boosting feature to enhance post visibility for users without complex ad management.

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.
Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.
morelinkedin
#perion-network

Lake Street Remains a Buy on Perion Network (PERI) - TipRanks.com

Analyst maintains Buy on Perion Network with target $11, reflecting confidence despite consensus Hold at $9.50.

Needham Sticks to Their Hold Rating for Perion Network (PERI) - TipRanks.com

Perion Network maintained a Hold rating by Laura Martin from Needham, with a price target consensus of $9.67.

Lake Street Remains a Buy on Perion Network (PERI) - TipRanks.com

Analyst maintains Buy on Perion Network with target $11, reflecting confidence despite consensus Hold at $9.50.

Needham Sticks to Their Hold Rating for Perion Network (PERI) - TipRanks.com

Perion Network maintained a Hold rating by Laura Martin from Needham, with a price target consensus of $9.67.
moreperion-network
#meta

Mark Zuckerberg Confirms Llama 4 Release in Early 2025

Meta is set to launch its Llama 4 models early next year, promising enhanced AI capabilities and performance.
The company reported a strong Q3 2024 with significant revenue and advertising growth, largely driven by AI-enhanced tools.

Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey Gamble

AI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.

Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their Reach

AI-powered tech for instant ad image variations

Mark Zuckerberg Confirms Llama 4 Release in Early 2025

Meta is set to launch its Llama 4 models early next year, promising enhanced AI capabilities and performance.
The company reported a strong Q3 2024 with significant revenue and advertising growth, largely driven by AI-enhanced tools.

Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey Gamble

AI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.

Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their Reach

AI-powered tech for instant ad image variations
moremeta

Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution

Netmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.

EL PAIS COCINA is born: A section dedicated to Hispanic gastronomy in the United States

EL PAIS COCINA aims to elevate Latin food content and engage U.S. Hispanic consumers through a collaboration with MECENAS and COCINA.
#retail-media

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions.

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions.

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
moreretail-media

Ogury Names Lawrence Horne as Country Director UK

Ogury appoints Lawrence Horne as country director UK to lead operations, expand the company's footprint, and drive adoption of privacy-first targeting solutions.

Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunch

Snapchat's TikTok competitor, Spotlight, saw a significant increase in watch time, driving overall content engagement and user growth.

Boosting Revenue During Cultural Events: A New Era for Travel Marketing?

Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.
Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand.
#first-id

First-id Partners with Webedia Spain to Expand its Cookieless Media Network

First-id partners with Webedia for innovative advertising solutions.

Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

Prisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.

First-id Partners with Webedia Spain to Expand its Cookieless Media Network

First-id partners with Webedia for innovative advertising solutions.

Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

Prisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.
morefirst-id
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