The survey of more than 5,000 U.S. adults found that 84% use YouTube, making it the most widely used platform. Facebook remains popular at 71%, while Instagram has climbed to 50%, the only other site used by at least half of Americans. TikTok use has grown to 37%, and WhatsApp is close behind at 32%. Smaller shares report using Reddit (26%), Snapchat (25%) and X, formerly Twitter (21%).
A whopping 732,866 voters cast ballots over the nine days of early voting in the New York City mayor's race this year, according to an amNewYork analysis of early voter data from the city Board of Elections. The general election's early voting turnout this year marked the highest number of votes cast before Election Day in a non-presidential election year since the city implemented early voting in 2019.
Pollster Luke Tryl, from More in Common, told a Tory conference fringe meeting: "At the last election the average age someone started voting Conservative was in their 60s. It's now even later. "The Conservatives are basically only being kept afloat in the polls at the moment by the over 75 age category. Obviously, for demographic reasons, that is not a sustainable place to be."
"We have seen this in recent studies. The younger social media users are looking at older people as authorities on things that they like," Xie said. A 40-something finding success is Dallas influencer Chris Kahle. "It was kind of weird how it happened," Kahle said. "It wasn't even something I was thinking about. I literally posted about my neighbors back in 2024, and the post went viral. That put me over 10,000 followers, and it's been growing fast ever since."