Why newly merged VML could be greater than the sum of its parts
WPP retired iconic Y&R and J Walter Thompson brands, merging VMLY&R and Wunderman Thompson into a roughly 40,000‑person agency, disrupting staff, clients and leadership.
Wpromote acquired Giant Spoon to form Wpromote x Giant Spoon, combining creative capabilities with proprietary data to deliver integrated, data-driven marketing solutions.