#ai-decisioning

#ai-decisioning

Marketers have been using decisioning technology for decades - automated rules that decide which email to send, when to follow up or how to score a lead. What's new isn't the idea of automation, but the intelligence behind it. Rule-based systems have given way to AI engines that learn, adapt and personalize in real time. The real breakthrough wasn't just AI but the rise of cloud data warehouses. By unifying customer data at scale, they gave AI the raw material it needed to move beyond scripts and make smarter decisions.

AI decisioning is more closely aligned with how human decision-making goes. It uses real-time data and patterns to determine the best action - instead of legacy if/then logic that requires you to pre-map every route. It's about patterns and trends - and giving AI the tools it needs to make the decisions you've decided it can make on your behalf.