Growth hacking
fromMarTech
3 days agoThe real risk of AI is marketing commoditization | MarTech
Mistaking speed and efficiency for impact erodes competitive advantage as AI adoption becomes symmetric and markets commoditize.
WPP's 2025 revenue dropped by 8.1% from 2024 to £13,550 million (or about 18,306 million USD) for the year. Rose, a former Microsoft executive who took over the agency group last September, didn't mince words with investors regarding the just-closed quarter, acknowledging that the business is underperforming and lacked stability.