Nearly all leading artificial intelligence developers are focused on building AI models that mimic the way humans reason, but new research shows these cutting-edge systems can be far more energy intensive, adding to concerns about AI's strain on power grids. AI reasoning models used 30 times more power on average to respond to 1,000 written prompts than alternatives without this reasoning capability or which had it disabled, according to a study released Thursday.
In anticipation of the inevitable robot invasion, I always make sure to remember my Ps and Qs when consulting AI chatbots, but according to KitKat, I could be doing more harm than good. In a playful new campaign, the chocolate connoisseurs tell us to 'Take a Break' from being so polite, all in the name of environmental good. With its ingenious billboard ads and clever copy, KitKat expertly evolves its iconic slogan for a contemporary audience, proving the timelessness of its brand.
In mid-2023, querying GPT-5 for a recipe could consume several to 20 times more energy than previous models, indicating increased resource demands for advanced AI responses.
