#ai-for-marketing

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#measurement-strategy #attribution--incrementality #cross-channel-measurement #disney-compass
Marketing tech
fromMarTech
6 days ago

5 ways to improve marketing measurement in 2026 | MarTech

Redesign measurement into a connected, method-blending system that adds real-world context, uses AI to support strategy, treats all channels fairly, and integrates with business planning.
Marketing tech
fromAdExchanger
1 week ago

Disney Is Leaning Into Brand-Building Tools Using - You Guessed It! - AI | AdExchanger

Disney launches a unified Brand Portal in Compass and a Brand Impact Metric aggregating attention, attribution, and brand health for advertisers.
Marketing tech
fromMarTech
3 months ago

Zero to launch: AI-powered campaign creation without the creative logjam | MarTech

AI enables rapid, high-velocity campaign and content creation at scale while preserving brand integrity and messaging consistency.
Marketing tech
fromHubspot
3 months ago

How to onboard non-technical marketers to automation tools with zero headaches

Non-technical marketers can learn HubSpot Marketing Automation and become productive within two weeks using a structured, confidence-first onboarding approach.
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