#ai-measurement
#ai-measurement

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Ad Tech Briefing: PE firms are eyeing take-private deals but Google's fate casts a shadow

Integral Ad Science will be acquired by Novacap for $1.9 billion, with Vista Equity exiting and continued investment planned in AI-first measurement products.

Artificial intelligence

fromMedium

1 week ago

How to Measure the Business Impact of AI

Rigorous measurement frameworks linking AI technical metrics to financial and operational outcomes are essential for proving value and scaling enterprise AI adoption.

Software development

fromTechzine Global

2 weeks ago

Atlassian strengthens AI measurability with DX acquisition

Atlassian acquires DX for $1 billion to measure and improve AI's real impact on developer productivity inside the System of Work.

fromHarvard Business Review

2 weeks ago

How to Make Enterprise Gen AI Work

If your organization is still relying on ad hoc employee experimentation with gen AI, it's time to shift gears. While experiments like using Claude to draft emails or ChatGPT to brainstorm can yield learning and productivity benefits on an individual or unit level, they are typically unstructured and unmeasured and rarely yield large-scale results. (We believe that this is part of why companies aren't yet seeing bottom-line impact from AI investments.)