#ai-powered-ads

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#copilot-search-advertising #performance-max-campaigns #showroom-ads #microsoft-advertising #meta-platforms
Marketing tech
fromAol
1 day ago

Inside Microsoft's Copilot search ads, and what makes them 25% more effective than traditional search ads

Microsoft integrated ads into Copilot search through Performance Max campaigns and new Showroom ads, which are 25% more effective than traditional search ads by considering full conversation context rather than individual queries.
Miscellaneous
fromAol
3 weeks ago

Meta Platforms Could Do the Unthinkable to Google This Year

Meta's revenue and ad business are surging, with Q1 revenue forecast up 30% and advertising poised to surpass Google's Search revenue.
fromwww.socialmediatoday.com
4 months ago

TikTok Announces Improvements to its AI-Powered Smart+ Ad Campaigns

First off, TikTok is giving advertisers more control over their Smart+ campaigns, including the capacity to customize the level of automation in their targeting, budget, and creative elements, module-by-module. As you can see in this example, you'll now have explicit control options in each section of your Smart+ campaign set-up, which will enable you to manually set each element, if you choose. Or you can let Smart+ automate each aspect for you, which will lean on TikTok's improving AI targeting to drive results.
Marketing tech
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