#ai-referral-traffic

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Marketing tech
fromMarTech
1 week ago

Almost no one is clicking on ChatGPT links | MarTech

ChatGPT displays many publisher links but users click them at very low rates, with high impressions yielding minimal click-through.
Media industry
fromDigiday
4 weeks ago

How Forbes is using ChatGPT referral data to create audience cohorts

AI referral traffic provides valuable prompt and cohort data despite low pageview share, enabling audience insights and editorial optimization.
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