fromFast Company
3 days agoMove from reactive to proactive customer service
Customer experience is entering the sci-fi age: knowing and understanding customers on an individual level, providing personalized service, and dedicated moments. All of this is becoming possible thanks to technological innovation. And as it shifts, we're moving beyond the age of reactive service, where customer satisfaction was measured by stale, bi-annual surveys. We're entering an era of proactive, predictive customer care.
Artificial intelligence