#app-tracking-transparency
#app-tracking-transparency
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#privacy #apple #antitrust #ios-privacy #gdpr #anti-tracking #user-consent #mobile-advertising #app-store
#ios-privacy
from9to5Mac
7 months agoPrivacy professionals
Security Bite: Does 'Ask App Not to Track' actually work? - 9to5Mac
App Tracking Transparency requires apps to request permission before tracking, limiting cross-app data sharing and reducing third-party data collection, though user understanding and effectiveness vary.
Apple
from9to5Mac
2 months agoGerman publishers push regulators to fine Apple over ATT - 9to5Mac
German media agencies and publishers demand the antitrust watchdog reject Apple's App Tracking Transparency changes and impose a fine, citing anticompetitive practices that disadvantage advertisers and publishers.
fromMacRumors
5 months agoGermany Considering Apple's App Tracking Transparency Changes
Germany is evaluating Apple's proposed changes to address antitrust concerns over App Tracking Transparency (ATT), reports . Apple will add neutral consent prompts for its own services and for third-party apps, aligning the wording, content, and visual design of the messages. Apple also plans to simplify the consent process to make it easier for developers to get user permission for ad-related data processing.
EU data protection
from9to5Mac
7 months agoApple threatens to turn off App Tracking Transparency in Europe - 9to5Mac
In May 2021, Apple introduced App Tracking Transparency (ATT), a privacy feature that lets users choose whether apps can track their activity across other companies' apps and websites for advertising or data-sharing purposes. Following the rollout of the feature, cross-app and cross-site tracking declined sharply, with at least one study reporting a 54.7% drop in tracking rates in the United States alone.
Apple
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