#apple-strategy

#apple-strategy

Since the release of the first iPhone, smartphones have gotten thicker, then broader, then thinner again, before a long, stable era of gradual screen inflation. The iPhone 4, released in 2010, is 0.37 inches thick with a 3.5-inch screen. The iPhone 16, released last year, is 0.31 inches thick with up to a 6.7-inch screen and a substantially similar design. We've been in the sorta bulky, sorta thin smartphone era for a while now; at the same time, iPhone sales have stopped growing consistently.