#apple-tv-rebrand

#apple-tv-rebrand

It's official, Apple TV+ is dead. In a recent press release, the streaming service announced that it would be dropping the plus, rebranding to the snappier title, Apple TV. I doubt I'm alone in admitting that I've always called it by the 'new' name, but with a fresh logo design making things official, it seems Apple has finally cottoned on. It's a subtle reinvention that will likely go unnoticed, but it's already confusing some users.

When a brand becomes iconic, simplicity is the ultimate flex.