Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%Snapchat AR Lenses impact purchasing likelihood significantly, holding attention longer than other platforms.
Snap & OMD Partner with Amplified Intelligence to Make AR Attention MeasurableAccurate attention measurement with AR lenses on Snapchat.Blended analysis reveals the actual attention and impact on creative performance.
Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%Snapchat AR Lenses impact purchasing likelihood significantly, holding attention longer than other platforms.
Snap & OMD Partner with Amplified Intelligence to Make AR Attention MeasurableAccurate attention measurement with AR lenses on Snapchat.Blended analysis reveals the actual attention and impact on creative performance.
Snap Shares Insight into the Effectiveness of AR for Brand PromotionAR lenses drive high active attention for short and long-term brand lift.