fromBikeMag2 months agoMountain Bike Legends Launch New Brand, But Can It Live Up to the Hype?CAST has strong athlete endorsements but lacks innovation in its limited product line compared to established competitors.
Billionaire LeBron: Breaking Down All of King James's Sponsorship DealsLeBron James became the first active NBA player to achieve billionaire status with a net worth of $1.2 billion as of 2024.
NFL greats Donovan McNabb, Tiki Barber and more team up with TRNDY Social for a new spin on endorsementsTRNDY Social enhances athlete endorsements by building genuine relationships instead of just transactional interactions.
C4 Energy Uses NIL to Build Long-Term Athlete PartnershipsC4 Energy is redefining sports marketing through long-term relationships with athlete endorsements that evolve beyond college into professional careers.
Billionaire LeBron: Breaking Down All of King James's Sponsorship DealsLeBron James became the first active NBA player to achieve billionaire status with a net worth of $1.2 billion as of 2024.
NFL greats Donovan McNabb, Tiki Barber and more team up with TRNDY Social for a new spin on endorsementsTRNDY Social enhances athlete endorsements by building genuine relationships instead of just transactional interactions.
C4 Energy Uses NIL to Build Long-Term Athlete PartnershipsC4 Energy is redefining sports marketing through long-term relationships with athlete endorsements that evolve beyond college into professional careers.
Female athletes' costs outweigh their earningsFemale athletes often face financial challenges where their costs exceed earnings, with many considering leaving their sport due to these financial burdens.
WNBA's salary 'doesn't even pay one of my bills,' says Angel ReeseAngel Reese highlights the financial challenges WNBA players face despite growing popularity, as salaries do not cover basic living expenses.
Photos: Sports stars, celebrities rep new Golden State Valkyries merchThe new Bay Area WNBA team Golden State Valkyries garnered immediate support from celebrities, athletes, and sports teams.
Female athletes' costs outweigh their earningsFemale athletes often face financial challenges where their costs exceed earnings, with many considering leaving their sport due to these financial burdens.
WNBA's salary 'doesn't even pay one of my bills,' says Angel ReeseAngel Reese highlights the financial challenges WNBA players face despite growing popularity, as salaries do not cover basic living expenses.
Photos: Sports stars, celebrities rep new Golden State Valkyries merchThe new Bay Area WNBA team Golden State Valkyries garnered immediate support from celebrities, athletes, and sports teams.
Aaaahhh, pull the trigger on a Theragun this Black Friday a must-have device for footballers at any levelUsing a Theragun can significantly aid muscle recovery for both professional and amateur athletes alike.
50 years later, Joe Namath's infamous pantyhose commercial still has a ripple effectJoe Namath's iconic decision to model Hanes Pantyhose reflects his enduring charisma and the evolution of athlete endorsements beyond traditional sports.
This vintage underwear ad features Michael Jordan & a bunch of guys wearing briefs in a steamy locker room - QueertyMichael Jordan's partnership with Hanes for 32 years showcased his impact on athlete endorsements beyond sports.Jordan's confidence influenced fashion choices even in humorous locker room scenarios.
50 years later, Joe Namath's infamous pantyhose commercial still has a ripple effectJoe Namath's iconic decision to model Hanes Pantyhose reflects his enduring charisma and the evolution of athlete endorsements beyond traditional sports.
This vintage underwear ad features Michael Jordan & a bunch of guys wearing briefs in a steamy locker room - QueertyMichael Jordan's partnership with Hanes for 32 years showcased his impact on athlete endorsements beyond sports.Jordan's confidence influenced fashion choices even in humorous locker room scenarios.
Best Puma soccer cleats 2024: The latest footwear worn by the likes of Neymar, Jack Grealish and Antoine GriezmannPuma football boots are greatly improving to compete with Nike and Adidas, showcasing tech advancements and signing prominent players like Neymar.
New Balance Tekela V4+ Pro review: Are these the best laceless football boot EVER?New Balance has established itself as a major player in the football boot market, especially with its Tekela V4+ Pro laceless design.
Best Puma soccer cleats 2024: The latest footwear worn by the likes of Neymar, Jack Grealish and Antoine GriezmannPuma football boots are greatly improving to compete with Nike and Adidas, showcasing tech advancements and signing prominent players like Neymar.
New Balance Tekela V4+ Pro review: Are these the best laceless football boot EVER?New Balance has established itself as a major player in the football boot market, especially with its Tekela V4+ Pro laceless design.
These Athlete Endorsement Deals Were Complete DisastersAthlete scandals can boost brand visibility but may lead to loss of endorsement deals.
Jaylen Brown On the Business Idea He Got From Kobe Bryant | EntrepreneurJaylen Brown aims to disrupt the shoe market by launching 741, prioritizing long-term strategy over immediate financial gain against established brands.
These Athlete Endorsement Deals Were Complete DisastersAthlete scandals can boost brand visibility but may lead to loss of endorsement deals.
Jaylen Brown On the Business Idea He Got From Kobe Bryant | EntrepreneurJaylen Brown aims to disrupt the shoe market by launching 741, prioritizing long-term strategy over immediate financial gain against established brands.
Sports stars weigh in on 2024 US election DW 10/22/2024The influence of professional athletes in politics may play a significant role in voter engagement for the upcoming 2024 election.
This Billionaire Athlete Is Making 2X More From Endorsements Than His SalaryAthletes increasingly rely on endorsements for income, often surpassing their sports salaries.LeBron James exemplifies athletes whose endorsement earnings are far greater than their salaries.
Why Isn't LeBron James Talking About Kamala Harris?LeBron James' political activism began in 2008, revolutionizing athlete endorsements and raising awareness around voting rights.
This Billionaire Athlete Is Making 2X More From Endorsements Than His SalaryAthletes increasingly rely on endorsements for income, often surpassing their sports salaries.LeBron James exemplifies athletes whose endorsement earnings are far greater than their salaries.
Why Isn't LeBron James Talking About Kamala Harris?LeBron James' political activism began in 2008, revolutionizing athlete endorsements and raising awareness around voting rights.
Nike Unveils Stunning Billboard Featuring Colorado Star in Times SquareNike signs Shedeur Sanders to a monumental NIL deal, featuring a prominent billboard in Times Square.
These 1980s Athletes Cashed the Biggest Checks of the DecadeAthletes' salaries in the 1980s were significantly lower than today, reflecting a nascent sports marketing landscape.
How Fashion Is Stepping Into the Sports WorldSports and fashion collaborations are at an all-time high, with top designers and athletes partnering up for clothing lines and accessories.
I can't believe this Olympic athlete's cheese photos aren't AIBrand and athlete partnerships can take unconventional forms, like an Olympic gymnast being an ambassador for Parmigiano Reggiano.
NIL rules give brands new Olympics approach - PR DailyCompanies leverage Olympics to boost brands through athlete endorsements.