#audience-appeal

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Zendaya tennis movie 'Challengers' scores at weekend box office

Zendaya-starrer 'Challengers' tops box office with $15 million, showcasing her star power and ability to draw in diverse audiences.

This campaign painted the UK pink to celebrate Barbie. Here's how they did it

The Barbie movie's marketing campaign aimed to break stereotypes and appeal to a broader audience, not just young girls.
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