#audience-perceptions
#audience-perceptions
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fromArchitectural Digest
20 hours agoI'm Done Sourcing So Much Online. Here's Why
The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Psychology
fromSilicon Canals
20 hours agoPsychology suggests the most attractive person in the room is almost never the one trying hardest to be - because effort in the direction of attractiveness is visible, and visibility of effort is the one thing that reliably cancels the effect it's trying to produce - Silicon Canals
Authenticity is more appealing than effortful perfection in social interactions.
#social-media
Social media marketing
fromForbes
4 days agoHow To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips
Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Social media marketing
fromSilicon Canals
6 days agoPsychology suggests people who browse social media but never post or comment aren't passive - they've simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make - Silicon Canals
Deliberate non-participation on social media can be a psychologically aware choice, as most users are 'lurkers' who consume content without engaging.
Social media marketing
fromSilicon Canals
6 days agoPsychology suggests people who browse social media but never post or comment aren't passive - they've simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make - Silicon Canals
Deliberate non-participation on social media can be a psychologically aware choice, as most users are 'lurkers' who consume content without engaging.
Marketing tech
fromDigiday
11 hours agoFuture of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
#meta-platforms
Social media marketing
fromBenzinga
4 days agoIn-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)
Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
fromInc
2 months agoHow to Create a Social Listening Tool In 3 Easy Steps
You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.
Social media marketing
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