Marketing
fromThe Drum
5 hours agoBusiness effectiveness unpacked: what it means for brand marketing
Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
#authentic-brands-group
#authentic-brands-group
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fromInc
1 day agoMarc Jacobs Made a Social-First Series With Rachel Sennott. It Might Be the Future of Advertising
The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker.
Television
fromwww.housingwire.com
4 days agoPlanet Financial Group unveils unified brand identity
The new identity sharpens its focus around four commitments that guide its behavior and decision-making: empathy, expertise, responsiveness and certainty. Those principles are intended to frame both customer experience and internal culture.
Real estate
#ai
Marketing tech
fromAol
6 days agoHow AI is reshaping brand visibility: What businesses need to know
AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
6 days agoHow AI is reshaping brand visibility: What businesses need to know
AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing
fromVariety
2 days agoVariety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'
Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
Social media marketing
fromFast Company
2 days agoNo, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours
Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.
fromwww.marketingdive.com
3 days agoAerie ups commitment to authenticity with enhanced creator program
The Realmakers Community is meant to offer creators, a long-time focus of Aerie's marketing, a means to grow alongside the brand. Participating creators can earn commissions and have access to product seeding, campaign opportunities and brand-led events.
Marketing
fromThedrum
5 days agoOnly 15% of Marketers have confidence in their Brand usage
A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
fromExchangewire
5 days agoBroadsign Partners with JB Hi-Fi to Accelerate Retail Media Network
"We're seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is high. We already had the screens to deliver in-store, and now with Broadsign, we have access to the same advertising toolset that major media owners use, and the ability to scale," explained Gary Siewert, director of marketing and e-commerce, JB Hi-Fi.
Marketing tech
fromThedrum
1 week agoMZ Wallace appoints Croud to drive international growth
Croud helps brands unlock growth with a Return on Intelligence, applying innovative intelligence across brand strategy, integrated media, social, creative, and data. This approach emphasizes transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.
Marketing
fromThe Business of Fashion
2 months agoThe Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.
Marketing
fromLondon Business News | Londonlovesbusiness.com
2 months agoMerchandise as a media channel how brands use products to influence buyer behaviour - London Business News | Londonlovesbusiness.com
Strategically used B2B merchandise functions as an owned media channel, sustaining brand visibility, credibility, and influence throughout long, multi-stakeholder purchasing cycles.
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