Kia's 2030 EV sales target now stands at 1 million units annually, a reduction of roughly 20% from the previous target of approximately 1.26 million units. This adjustment reflects the impact of eliminated US EV subsidies and a slowdown in battery-electric sales.
Elon Musk's angular pickup experienced the steepest drop in sales of any EV in the U.S. in 2025 on a volume basis, according to an InsideEVs analysis of Cox Automotive data. Tesla sold close to 39,000 Cybertrucks during the truck's first full year on the market in 2024, Cox estimates. Last year, sales were nearly cut in half, with the firm estimating that Americans bought some 20,200 Cybertrucks in 2025.