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#marketing
Marketing
fromThe Drum
4 hours ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing tech
fromAdExchanger
14 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
15 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromfoodnservice.com
1 day ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromThe Drum
4 hours ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing tech
fromAdExchanger
14 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
15 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromfoodnservice.com
1 day ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
more#marketing
#artificial-intelligence
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
fromThedrum
13 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Psychology
fromFast Company
12 hours ago

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.
Growth hacking
fromEntrepreneur
1 day ago

3 Ways Thought Leaders Can Create Immediate Value For Their Audiences

Real influence requires a unique perspective; audiences seek actionable insights from credible thought leaders.
Media industry
fromInc
15 hours ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.
#seo
Online marketing
fromInc
17 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
12 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Online marketing
fromInc
17 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
12 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
more#seo
Music production
fromWIRED
16 hours ago

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.
US politics
fromwww.mediaite.com
11 hours ago

DoorDash PR Rep Defends White House Delivery Stunt Amid Social Media Backlash

DoorDash defended its driver after backlash over her participation in a White House delivery event with President Trump.
Careers
fromEntrepreneur
13 hours ago

Why Entrepreneurs Start to Feel Lost After 40

Midlife disorientation in entrepreneurs signals a misalignment between identity, values, and business direction, necessitating recalibration for clarity and alignment.
#qr-codes
Web design
fromThedrum
11 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
13 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
11 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
13 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
Deliverability
fromAWeber
15 hours ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Pets
fromDoggodigest
12 hours ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
Startup companies
fromForbes
22 hours ago

30 Under 30 Europe Media & Marketing 2026: How Gen AI And The Creator Economy Are Forging The Next Frontier Of Media

Marius Meiners co-founded Peec.ai, an AI startup that helps brands optimize their presence in chatbot responses.
UX design
fromMarTech
1 day ago

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.
Higher education
fromPoynter
1 day ago

Student journalists may produce a quarter million bylines a year. Here's what that looks like - Poynter

Student journalists are actively producing a significant volume of work, contributing to campus life and press freedom despite challenges faced by student media.
Exercise
fromEntrepreneur
5 days ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
#retail-media
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
#personal-branding
Online marketing
fromForbes
1 day ago

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.
Online marketing
fromForbes
1 day ago

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.
more#personal-branding
Growth hacking
fromThe Drum
1 day ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
Startup companies
fromFast Company
1 day ago

Entry-level hiring is broken. These companies are completely reimagining it

Palantir launched a Meritocracy Fellowship to recruit young talent, emphasizing aptitude over experience and providing intensive training and mentorship.
Marketing tech
fromForbes
9 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing
fromMarTech
14 hours ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
#social-media
Media industry
fromNieman Lab
11 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
more#social-media
Social media marketing
fromInman
1 day ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Online marketing
fromFood & Beverage Magazine
2 days ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.
Media industry
fromDigiday
1 day ago

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.
Media industry
fromThe Verge
1 day ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
#ad-tech
Marketing tech
fromExchangewire
18 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromDigiday
23 hours ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromExchangewire
18 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
23 hours ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
more#ad-tech
Social media marketing
fromForbes
3 days ago

The LinkedIn Features That Grow Your Brand (And One That Doesn't)

LinkedIn is crucial for personal branding, and clarity in profiles is essential for making a memorable impression.
Marketing tech
fromThedrum
22 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing tech
fromThedrum
22 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
fromAdweek
1 week ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Marketing
fromDigiday
1 day ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing tech
fromExchangewire
11 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing
fromThedrum
1 day ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
fromFast Company
12 hours ago

Adam McKay's new movie offers a glimpse at advertising's final frontier: your dreams

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Marketing tech
fromExchangewire
14 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing
fromEntrepreneur
1 day ago

In a Public Crisis, What You Prioritize Determines Whether You Execute or Stall

In a crisis, leaders must discern which voices matter to maintain control and focus on relevant stakeholders.
Social media marketing
fromEntrepreneur
2 weeks ago

Not All PR Fires Burn the Same - Here's How to Put Them Out

Reputation management during a crisis requires digital intervention and a well-crafted media response to effectively control the narrative.
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing
fromVariety
1 day ago

Neon Promotes Joey Monteiro to President of Worldwide Marketing and Alexandra Altschuler to President of Media

Neon promotes key marketing executives following record Oscar nominations, enhancing its marketing strategy and leadership team.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing
fromModern Retail
1 day ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
Marketing tech
fromForbes
6 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
#public-relations
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
fromInc
2 weeks ago
Marketing

The Uncomfortable Truth About PR Right Now: If the Founder Isn't Visible, the Brand Usually Isn't Either

Marketing
fromForbes
6 days ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
1 week ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
2 weeks ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromInc
2 weeks ago

The Uncomfortable Truth About PR Right Now: If the Founder Isn't Visible, the Brand Usually Isn't Either

Visibility and personal branding are crucial for PR success in today's media landscape.
Marketing
fromFast Company
3 weeks ago

The most innovative companies in public relations and brand strategy for 2026

Innovative PR campaigns leverage celebrity partnerships and creative strategies to cut through media clutter and generate buzz.
more#public-relations
fromForbes
4 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
fromThe Drum
2 months ago

Press releases are the selfie of the marketing world

Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
Marketing tech
fromEntrepreneur
2 weeks ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Marketing
fromForbes
1 week ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing
fromThe Drum
1 week ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing tech
fromForbes
3 weeks ago

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.
Media industry
fromPR Daily
2 months ago

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.
fromEntrepreneur
4 weeks ago

This CEO's Storytelling Strategy Helps Turn Messy Situations Into Big Brand Wins

He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best.
Marketing
Marketing
fromInc
1 month ago

This Fast-Growing PR Trend Is Taking a Page From Digital Marketing

Performance PR applies data-driven, affiliate-marketing techniques to public relations, measuring revenue-driven outcomes and short-term ROI with metrics like ROAS and conversion rates.
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