In the awards game, likability is paramount; voters vote for the shows and people they like best, which is why publicity departments work overtime to get their stars out in front of cameras during awards season, selling the best product they have: themselves. Apple TV+ has campaigned for The Studio as aggressively as any other show this year, which is how it ended up with 23 Emmy nominations, setting a record for a first-year comedy.
You know something special is happening when Netflix starts to crow about a theatrical release. This weekend, the streamer is sending a singalong version of its summer sensation KPop Demon Hunters into more than 1,700 theaters - and bragging that many showings are already sold-out. Consider it a victory lap for the animated musical, which has spent the past two months racking up achievements at a historic rate.