Growth hacking
fromEntrepreneur
1 week agoWant To Retain More Customers? Make This Marketing Shift.
Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
G2 is one of the world's largest software marketplaces, with more than 3 million verified reviews in the app. Over 100 million software buyers rely on G2 for accurate insights into key business tools, making it a key source for B2B buyers looking for effective solutions. "AI is rapidly changing how software buyers discover and research software. In fact, G2 research shows that 70% of B2B software buyers now use AI search tools, and 1 in 4 start their search in an AI chatbot."