There are two types of shows during New York Fashion Week: 1. The official shows that happen within the venues. 2. The "shows" that happen on the street. Ninety percent of the people get dressed up, hoping to get photographed by a popular publication such as Vogue or WWD. Street style happens as guests make their way in and out of a brand's/designer's show.
The Airbnb will be located in the heart of the city, and is designed to look like a '70s television show. Once they arrive, guests will enter through a "backstage door," where a stage manager will then sign them in as a Short N' Sweet backup dancer. They'll then get their photos taken using a Polaroid camera, which will serve as their casting photo.
Always wanted to know what it's like backstage at LFW? Maria Kovacks is a Creative Director of Hair and Session Stylist at London Fashion Week. We followed her for two back-to-back shows find out the highs and lows happening backstage at LFW and discover just what it takes to get a show going at the esteemed bi-annual event. Maria has been a hairstylist for over 30 years.
