Before Bazooka Joe, This Patriotic Gum Came In A Roll And Starred An Atomic Age Mascot - Tasting Table
Bazooka bubble gum became an iconic postwar American brand with Bazooka Joe after its earlier Atom Bubble Boy mascot failed to connect with the public.
Bazooka Joe Enters the Big Leagues with All-Star Athlete Comic Collaboration - Food & Beverage Magazine
Bazooka Joe launched a nationwide athlete collaboration, reintroduced printed comics for the first time in nearly 30 years, and made athletes investors.