In 2020, the murder of George Floyd and the growing Black Lives Matter movement put a spotlight on diversity and equity issues-including in the business world. Suddenly investors were clamoring to support Black entrepreneurs, a way of course correcting a history of underinvestment and unfair barriers. In the year after Floyd's murder, a given investor was 36% more likely to invest in a Black-founded startup, and the overall share of venture capital dollars going to Black entrepreneurs grew by 43%.
Growing up in a food desert and seeing how many lactose-intolerant Black and Brown people there are. And seeing that the fastest growing segment of plant-based eaters are Black and Brown people.