Since then, the "BMF" title has been one of the UFC's savviest marketing plays, reserved for the promotion's most ferocious, exciting fighters: Diaz, Masvidal, Justin Gaethje, Dustin Poirier, Holloway and Oliveira. The UFC stands as the BMF's official record keeper, but the true origin story belongs to Diaz. It's a story that began in Stockton, California, where every Diaz story starts.
They hate it. They tell me not to ever do that. They tell me to run away... I'm like, 'Coaches, I love you guys, but you came up with the game plan. You made me fight this way the whole fight - just give me these 10 seconds, please. And if I'm a jackass in those 10 seconds then you can tell me what it is.' But they hate it.
Gaethje (26-5) is scheduled to fight Paddy Pimblett (23-3) for the interim lightweight title at UFC 324 on Jan. 24 in Las Vegas. Meanwhile, Holloway (27-8) is set to trade leather against Charles Oliveira (36-11) at UFC 326 on March 7 in Las Vegas. Gaethje recently revealed that he is rooting for Holloway to beat Oliveira. Gaethje wants a rematch against Holloway if they both win their respective fights. Gaethje also hopes that the current lightweight champion, Ilia Topuria, moves up a weight class. Gaethje would then defend his lightweight title against Holloway, along with the latter's BMF title on the line, preferably at the White House in June.