Call it the box boom. In the past year, Kiehl's has rolled out a 96-hour vulva freshener and Dove launched an intimate deodorant advertised to the tune of Khia's 2001 hit My Neck, My Back (Lick It). There are muff-specific moisturizers now, as well as crotch-brightening creams, sprays to make your various nooks smell like bergamot and supplements to make your vagina taste sweeter. (Thanks, Kourtney Kardashian.)