Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.
The request is made in her signature Aussie drawl, something that musicians attempting to break into the international market would attempt to disguise in decades previous. Yet for the Amyl and the Sniffers frontwoman, everything from her peroxide mullet to proudly bogan background has become an important hallmark.
After a bumpy first couple of weeks, which shamefully involved a few tears on a rowing machine, I began to hit my stride.
According to Mary Duh, a Physician Assistant in Dermatology at Mayo Clinic Health System, 'Makeup can be infected with bacteria after only one use.' Every time we reapply that favorite lipstick or dip back into our foundation, we're potentially spreading bacteria all over our faces. By avoiding foundation and blush, the skin is allowed to return to its natural oil balance and hydration.
Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
My before' was trying to make myself as small as possible in every conceivable way: my body, voice, emotions, opinions, she says. My after' is allowing myself to be my biggest self, however that looks.
I've often asked patients why they're so preoccupied with becoming the best in some domain, why they need something so much that they're willing to organize their lives around it, sacrificing all types of pleasures for it. Most of the time, there isn't much of an answer. It's like a game, a distraction, and a fantasy; there's no rhyme or reason, no sense of why they do it or what's to come, and no understanding of how being the best generates long-standing happiness.