#box-office-recovery

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Independent films
fromIndieWire
1 week ago

Bowling Alleys, Premium Formats, More Films: Which Fixes Can Save Movie Theaters?

A 45-day exclusive theatrical window is essential for small and mid-budget films to thrive against streaming competition.
Film
from24/7 Wall St.
2 weeks ago

AMC Catapults 14% After Reporting Record Easter Weekend With Over 6 Million Guests

AMC Entertainment shares surged 14% after a record Easter weekend, driven by The Super Mario Galaxy Movie, signaling a potential box office recovery.
fromDigiday
7 months ago

'Consumers are dying to get out of their houses': How Cinemark's CMO is getting people back to the movies

Wanda Gierhart Fearing, Cinemark's chief marketing and content officer, has a unique lens through which to view the film industry - as a longtime retail executive. Fearing, who previously wore the hat of CMO at Neiman Marcus and Limited Brands, joined Cinemark in 2018 and navigated the company's marketing through several years of difficulties due to the Covid-19 pandemic, which brought filmmaking to a standstill and challenged theater chains.
Film
fromKotaku
10 months ago

AMC Will Soon Start Adding More Commercials Before The Movie Starts

AMC will start showing more commercials in 'platinum spots' directly before films, extending pre-movie ad time to possibly over 25 minutes, starting July 1.
Media industry
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