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Marketing
fromBevindustry
1 month ago

Recasting Our Point of Reference in Beverage

The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.
Marketing
fromBusiness Insider
2 months ago

The woman behind Mrs. Meyer's says selling the brand felt like 'selling my mother'

Monica Nassif sold Mrs. Meyer's Clean Day and Caldrea to SC Johnson in 2008 at age 53 because scaling challenges exceeded her company's capabilities.
Marketing
fromwww.cnn.com
3 months ago

E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z

E.l.f. spent $1 billion to buy rhode to transform into a Gen Z-focused beauty conglomerate whose future hinges on rhode's success.
E-Commerce
fromDefector
8 months ago

SEC: This Ponzi Scheme Involved Buying Modell's Out Of Bankruptcy | Defector

Retail Ecommerce Ventures bought Modell's brand after bankruptcy to sell low-cost merchandise online, despite controversies and creditor settlements.
Wine
fromInsideHook
8 months ago

Gen Z Wine Startup Whiny Baby Is Now Part of Gallo

Major beverage companies are acquiring Gen Z–focused alcohol brands to attract younger consumers amid shifting generational drinking habits.
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