#brand-activation
#brand-activation
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#starbucks #student-sampling #product-sampling #campaign-analytics #knox #ufc-partnership #sports-hydration
MMA
fromUFC
1 month agoUFC AND KNOX HYDRATION ANNOUNCE LANDMARK PARTNERSHIP KNOX NAMED OFFICIAL HYDRATION PARTNER OF UFC
KNOX becomes UFC's Official Hydration Partner outside the U.S., activating branding across events, broadcasts, social media, and fan activations to promote performance, discipline, and resilience.
Food & drink
fromFood & Beverage Magazine
1 month agoChef Boyardee Returns to Nascar at the Daytona 500 with Record Fan Giveaway and New NASCAR Cup Series Motorsports Partnership - Food & Beverage Magazine
Chef Boyardee returns to NASCAR as a primary and associate sponsor, activating at the 2026 Daytona 500, Clash, and Talladega with the No. 47 team.
fromYanko Design - Modern Industrial Design News
1 month agoInside the Cheetos Cheesyverse: How PepsiCo Turned a Snack Brand into an Immersive Theme Park - Yanko Design
The design here is so visually dense that it commands your full attention. Every surface is covered in saturated oranges, hypnotic swirls, or bold cheetah spots, creating a total environment that feels completely detached from the outside world. This level of immersion is a deliberate choice, engineered to produce highly shareable content. The entire experience is a meticulously crafted backdrop for social media, and that's not a criticism; it's a recognition of a very shrewd and effective design objective.
Marketing
fromThe Drum
4 months agoThe secret to getting, and keeping, your audience's attention
Gravity Global's secret sauce isn't just strategy, or creativity, or media. It's the ability to help brands in complex markets earn an unfair share of attention and turn that attention into commercial results. We're not interested in playing by the old rules of 'reach.' We play to win attention. Not just any attention. The kind that earns fame, sparks admiration, and drives belief - our proprietary FAB model. And it's the North Star behind everything we do.
Marketing
fromCreative Bloq
5 months agoTaylor Swift got engaged - and brands went wild. Here's what worked... and what didn't
In case you haven't heard, Taylor Swift and Travis Kelce are officially engaged. This pop culture earthquake struck Tuesday, when the star couple shared their engagement photos - and attracted the greatest amount of reposts in Instagram history. For most of the planet, this was a moment of pure joy. But for some in the creative industries across social media platforms, it was a moment of sheer panic...
Social media marketing
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