With 12 years' heritage in AI as well as multiple patents granted and pending, LoopMe is at the forefront of applying AI to advertising. As the first to apply AI to brand advertising solutions, LoopMe has long been at the cutting edge of bringing the power of this technology to solve industry challenges. The AI Academy builds on LoopMe's commitment to making AI accessible to all through education and provides an opportunity to share its expertise with the wider industry.
His confident presentation wasn't a nostalgia tour, but served as a dynamic advert for his Merit TV - a bold, multi-platform network that he claims will "own the debate lane," connect with underserved audiences, and deliver real value to brands. "This is not just another presentation," Dr Phil assured attendees. "I want to talk about things that matter to people who care. That's the mission."
For a medium that commands over 50% of total UK ad spend, online advertising is but a babe in the firmament of media. At the age of just 22 - despite its many well-documented growing pains - digital media has become by far the biggest line item on marketers' media plans, largely due to its targeting and accountability credentials. Let's compare and contrast with outdoor advertising - we're talking the oldest medium in the world here.