#brand-consistency

#brand-consistency

The principle I keep coming back to is consistency. Not because it's flashy, but because it works. In a world of noise and endless choice, people remember the brands that stand for something and show up that way. Chase trends too hard and you train the market not to trust you. Brand equity is built over time-don't destroy it for short-termism. - Cameron Partridge, Invisible Technologies

Marketing collateral templates are ready-made formats for creating marketing materials that help teams create consistent, on-brand content quickly without starting from scratch.