#brand-fandom

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#affordability #quick-service #deals-and-bundles #experience-economy #collectible-trading-cards #drop-culture
fromFortune
5 months ago

Affordability isn't enough. Fast casuals need a fandom-first approach | Fortune

"Affordability" has become business's favorite new buzzword - and for good reason. US inflation remains high, alongside pricing on everyday household expenses. As a result, countless studies show that it's top of mind for the vast majority of people - driving decision-making across demographics. In the fast casual space in particular, affordability has been cited as a factor in ongoing slumps, but across the quick-service landscape, a clear strategy is taking shape.
Marketing
Marketing
fromForbes
6 months ago

People Brands And Things, the Anonymous Tastemakers, Launches Merch

People Brands And Things launched PBTrading Cards with 29 buzzy consumer brands, turning brand fandom into collectible drop culture blending creativity, community, and consumer behavior.
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