Marketing
fromDigiday
15 hours agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#broadcast-strategy
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Social media marketing
fromEntrepreneur
3 days agoThis Social Media Tactic Turns Followers Into Devoted Superfans
Real customer loyalty is built on consistency, not just chasing viral moments.
Social media marketing
fromLondon Business News | Londonlovesbusiness.com
5 days agoSocial media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com
Effective social media management is essential for companies to engage customers and enhance brand perception.
fromDigiday
1 day agoWith the World Cup around the corner, media buyers expect streaming prices to soar
Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.
Marketing
Marketing tech
fromThedrum
14 hours agoimpact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromThedrum
14 hours agoimpact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
fromThe Drum
2 months agoPress releases are the selfie of the marketing world
Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
fromThe Drum
2 months agoBroadcasters finally prove that ad campaigns across linear and BVOD are more effective
That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.
Marketing
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